Brands will have to adjust, say marketers, but they see benefits in Facebook's future vision of privacy,...
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth...
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression...
Creating a data-first culture. Choosing the right marketing technology. Using AI for segmentation, personalization, and optimization. These are...
The company announced five new features aimed at customer acquisition, retention and app monetization efforts....
A Facebook spokesperson said the company is always looking to bring more Stories features to...
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics....
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script...
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and...
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program....
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their...
Surveys suggest there's still considerable room for growth....
The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer...
Doug Brodman joins Twitter's after five years on Google's U.S. Agency...
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day,...
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and...
Some swear by the highly iterative process for creating marketing content. Others say it's not a...
A new white paper from the company codifies some of its most effective approaches for three industries, across six...
Here's an advance look at the results of the 2019 martech salary...
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Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery...
See how your site stacks up against competitors, get recommendations for...
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get...
The report offers an in-depth review of the market, tips on the buying process and 18 vendor...
The company issued an explainer on how Facebook search...
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